William Morris
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Morris felt as deeply about the quality of design as he did about the quality of life and believed that the two were intrinsically entwined. In all of his work he constantly strove to use natural materials and to encourage people to make things for themselves; as an ardent socialist he wanted workers to experience a joy in labour and preached for free education and an eight hour day. He was horrified by the dehumanising industrialisation sweeping across the world.